Where We Started

Where We Started

Hong Leong Yamaha Motor Sdn. Bhd. (HLYM)(Co. no:46829-P), a company incorporated in Malaysia in 1978, is a joint venture between Hong Leong Industries Bhd and Yamaha Motor Co., Ltd , Japan.

Hong Leong Industries Bhd., holds majority equity interest in HLYM and is part of the well diversified conglomerate, Hong Leong Group of Companies, Malaysia.

HLYM has been appointed as the official franchise holder for CKD and CBU Yamaha motorcycles and ATVs in Malaysia since 1978. The first CKD Yamaha street model, RX100 was rolled out at the Shah Alam plant in 1979.

Present Day
Hong Leong Yamaha Motor Sdn. Bhd. (HLYM)

After HLYM merged its marketing and distribution arm into a single entity and relocated their factory in 1997, they now occupy an area sprawling 35.6 acres in Sungai Buloh, Selangor.

The HLYM complex consists of a Main Office block, an R&D centre, 4 factories, and a designated warehouse for distribution of CBU motorcycles. The 4 factories in the complex engage in press and welding of metal parts, spray painting, assembly operations, and plastic injection moulding.

Currently there are 3 moped, 3 automatic (scooter), and 2 street models being manufactured and assembled at HLYM. The Yamaha motorcycles are principally for sale in the domestic market.

The majority of the engines are locally assembled and supplied by Hicom Yamaha Motor Manufacturing Sdn.Bhd. HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skill of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Upon completion of the factory’s expansion in 2011, HLYM's annual output capacity was increased to 250,000 units compared to the previous 180,000 units a year.

HLYM is constantly being updated on issues affecting the industry and works closely with the Motorcycle and Scooter Assemblers and Distributors Association of Malaysia (MASAAM) on matters pertaining to implementation and gazetting of new standards, regulations, and rules governing the motorcycle business.

HLYM's marketing strategies includes the organisation of customer-based activities and image-building programmes, which stress on performance, reliability, and styling to promote the brand image of Yamaha. With regards to their corporate social responsibility activities, HYLM consistently conducts road safety programmes through their annual Balik Kampung Road Safety Campaign for the last 13 years. Another program conducted by them is the Yamaha Safety Riding Science (YSRS) program which targets factory workers and students from colleges and universities. HLYM's recent involvement as the title sponsor for the inaugural LIGA 1MCC Hong Leong Yamaha 2012 Football League is their effort to get involved in the development of grassroot football amongst young Malaysians to help raise the standards of football in the country.

Today, HLYM is proud to be the only motorcycle manufacturer in Malaysia with triple ISO 9002 (Quality Management System) certification from SIRIM, TPM Excellence Award from JIPM, and ISO 14001 (Environment Management System) certification from SGS Malaysia/ SGS UK.